The result was four 10-15 minute films about biodiversity, climate, food and consumption. The ambition for each film was to give a current status report on where we are today, what needs to be done and then inspire with examples that are already being done in the country! Without making the films too long, we set a maximum time limit of 15 minutes.
We ended up with a format that intersperses conversations with experts with voice-over and complementary citizen input that engages the viewer. Our host was Sabina Andrén from WWF who got to go out and meet four WWF experts.