The films were published in three stages – before the season ticket renewal, before the season ticket queue sale and before the general release.
At the time of writing, the films have over 150,000 views and over 300 interactions. In modern times, Hammarby football has been the best in Sweden at selling season tickets – but before 2021, more than ever (14,700) have chosen to renew their season cards and once again Hammarby football expects to sell out of season tickets (16,000).
Nothing but impressive for a year when no one knows if they will be allowed to go to matches or not.