We created the SoMe series “Do it yourself”. A series for social media where the viewer in an educational and entertaining way can take part in how you can renovate old gadgets and build new ones. In the series, you get to take part in how to build a table, sew pillowcases, but also how to renovate things you already have. A broken lamp? No problem, in the film you see how-to!
The films were also produced for Youtube and SEO was optimized so that “regular” do-it-yourself questions would lead to Blocket’s films. We also wrote articles that broke down the films in simple steps so the viewer could get a detailed description even in text!
At the end of each article, the reader is linked to unique buying and selling pages – for example “Find your new kitchen chair here!” or links to tips on how to make a good ad.