Together we change - WWF

Together we can make a difference

WWF

Mission

WWF recognized that there was a need for help from Swedish municipalities to promote dialogue and facilitate action in the required transition. As WWF’s own experts are not able to attend all the different initiatives from municipalities and are forced to say no, WWF saw a need to produce films with wide variety of questions and tips that the municipalities themselves could use. Diggin was commissioned to produce the films.

Solution

The result was four 10-15 minute films about biodiversity, climate, food and consumption. The ambition for each film was to give a current status report on where we are today, what needs to be done and then inspire with examples that are already being done in the country! Without making the films too long, we set a maximum time limit of 15 minutes.

We ended up with a format that intersperses conversations with experts with voice-over and complementary citizen input that engages the viewer. Our host was Sabina Andrén from WWF who got to go out and meet four WWF experts.