We humans are impatient and if we do not get a “reward” for our work, we easily give up. Do not take that risk but dare to tell the most important thing at once, but what is important for your target group – it is the one that should be rewarded. What information is new and that your target audience did not know? That information should be entered as quickly as a thousand, sometimes not in its entirety, but enough for the target group to be interested. This is what journalists call a “hook” or “hook”.