Do you work with SOME-channels or newsletters? Do you need continuous help with video posts? We can work as your extended arm where we together or independently produce material on an ongoing basis.
This is how we think:
1. Think about the target group, produce content that the target group wants!
2. Dare to angle!
Do not tell everything at once, but choose an “angle”. It’s a lot about prioritizing. You can not tell everything at once. Then it becomes uninteresting and incoherent and can in the worst case be experienced as an account. Think the opposite. Dare to pick out the most amazing and just focus on it. This is what journalists call angle.
3. Tell the most important thing first!
We humans are impatient and if we do not get a “reward” for our work, we easily give up. Do not take that risk but dare to tell the most important thing at once, but what is important for your target group – it is the one that should be rewarded. What information is new and that your target audience did not know? That information should be entered as quickly as a thousand, sometimes not in its entirety, but enough for the target group to be interested. This is what journalists call a “hook” or “hook”.
4. Have people at the center
Using people is a way to make the story more vivid. Just think of all the series, movies and books that exist, they are almost exclusively about people. If we want to create something that engages, we do it best with people. In journalism, it is sometimes called to find a “case”.
5. Make the difficult easy
Not infrequently, as a company, you want to convey something complicated. It is easy to “dump information” and let the recipient do the hard work of understanding. Therefore, it is important to think about doing the hard work, ie creating content that is easily accessible so that the recipient does not have to do the job themselves. And that is perhaps the journalists’ most important task: to convey complicated and important societal information so that citizens can understand their lives and the society in which they live.