Rörelse.se
Pfizer
Mission
More than one million people are currently living with a rheumatic disease in Sweden. The consultation in healthcare
often focuses on illness, pain and limitations.
Why Pfizer launched www.rorelse.se – a website aimed at people living with a rheumatic disease and/or their families. The site focuses on providing inspiration, motivation and concrete tools, with the help and advice of experts, on how you can make a positive impact on your illness and therefore your quality of life. It also supports people with rheumatism in strengthening their relationship with the healthcare system.
We at Diggin were asked to create moving content for the site.
Solution
The site covers topics related to everyday life – sex and relationships, family life, diet, exercise and other important things to make life easier. We let experts provide inspiration, motivation and concrete tools on what rheumatics patients can do to positively influence their disease and thus their quality of life.
We therefore developed and produced a cooking series with dieticians Caroline Wilbois and Johanna Andersson, exercise videos with coach Leila Söderholm, and sex and relationship advice from sexologist Helena Cewers.
In addition, we also produced animated information films on various rheumatic diseases.
Results
Together with Curious Minds, we were nominated for the work with rörelse.se in the Swedish Content Awards 2020.
To drive traffic to the new website, we ran a Facebook campaign that reached over 50,000 people with over 24,000 post interactions.
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