Product films

BankID

Mission

We were asked to produce videos for BankID’s website that they could send out to banks, who often get questions about different functions of the BankID service.

BankID saw the need to own its own communication about its product and produce educational product films about various functions, such as how to use QR code and check ID documents when acquiring BankID.

Solution

We made a voice-over driven format with carefully thought-out cover shots. As BankID has not produced its own films before, it was important to find a visual style that works.

BankID makes everyday life easier, so the focus of the videos was on everyday situations but where you can see BankID or technology in the periphery. We filmed different scenarios where BankID makes everyday life easier, such as running errands while cooking or walking in the forest, or making a purchase at the café via our phone.

This format is great for product videos where we explain why a feature is needed. For videos showing how to get through the interface, we chose a studio format to make the steps as clear and educational as possible.