Nobel Mountain
Atrium Ljungberg/White Architects
Mission
Commissioned by Atrium Ljungberg in collaboration with White Arkitekter, we were to produce and create an emotional film showing how they have shaped and renewed the area “Nobelberget”. In collaboration with residents and active entrepreneurs in the area, they have created the ‘city of the future’. Together and co-creation process have been the key words in this journey!
A journey we have followed and documented from when block 1, at Sicklastråket was ready, surrounded by scaffolding on the other streets. In order to see how the neighborhood has grown and how residents and workers use and thrive in the new public spaces. From idea to reality through an open co-creation process.
Solution
In consultation with representatives from both Atrium Ljungberg and White, we explored the key idea and concept of the “Nobelberget” neighborhood. We wanted the theme and style of the film to represent what we experienced with the client about the area. It should be fun, fast-paced and an innovative area where you can grow as a business and as an individual.
By using a more playful imagery in the interviews that would carry the story of Nobelbergetn, we would highlight the feeling of relaxation but at the same time keep it cool. We mix it up with several different interviews from urban planners, architects, contractors, businesses and residents. This is to reinforce the image of a clear co-creation process. And show the people who work and live in Nobelberget – a living neighborhood!
The Result
The film has been presented on www.nobelberget.se
