Promo film

Restaurant Miyakodori

Mission

How do you get people to visit to a new place? The newly opened restaurant Miyakodori needed help to spread its message: what is a Japanese Izakaya, what kind of food is served there and what is Yakitori?

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Solution

The solution was to make a personal portrait of the three founders John, Lars and Max. Each of them spoke on a different topic – Izakaya, food and Yakitori. We edited the answers into a movie where the questions were answered while showcasing the food, venue and atmosphere of Miyakodori. The ambition was a Swedish Chef’s Table.

The Result

The film was launched on Miyakodori_sweden’s instagram and quickly resulted in their most liked video, second most liked post and a lot of engagement in the comments section.

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