In consultation with representatives from both Atrium Ljungberg and White, we explored the key idea and concept of the “Nobelberget” neighborhood. We wanted the theme and style of the film to represent what we experienced with the client about the area. It should be fun, fast-paced and an innovative area where you can grow as a business and as an individual.

By using a more playful imagery in the interviews that would carry the story of Nobelbergetn, we would highlight the feeling of relaxation but at the same time keep it cool. We mix it up with several different interviews from urban planners, architects, contractors, businesses and residents. This is to reinforce the image of a clear co-creation process. And show the people who work and live in Nobelberget – a living neighborhood!